I am proud to say that Creative Concepts has successfully gotten the Bigelow Tea Blog off the ground.

Why is the blog successful? Cause many players from the ground up to the top have a hand in the blog. The blog is honest (and so is Creative Concepts with full disclosure on the about page) and insightful from bringing health tips and info about tea to the co-presidents message about her life as a Bigelow family member, as a female running a business, as a person loving her job and career.

And please let’s not forget about Bob, VP Sales and Marketing…he has brought on some of his heros to help support Bigelow Green tea in the marketplace…sports greats like Joe Torre and Phil and Chris Simms not only talk about Bigeow on Imus in the Morning and do photo shoots for ads but they choose green tea for health reasons and choose Bigelow tea cause the company makes a high quality tea that people can count on (check out the pictures where Joe and Phil recently visited Fairfield, Conn. headquarters of Bigelow).

There are many more stories to come from Bigelow…this blog shows that within any company there are many personalities and many interests and all can successfully fit under one roof…all can come together to produce a product they are proud of…all can blog about it in a way where we can learn, share and enjoy all that this company offers.

Take a look and enjoy!

Check out this fun online card created by Digitas…make your own and send it on!  Happy New Year!

So happy to be back on the BST train heading for next May (2007). The site is looking great thanks to Andrew over at AnswerYes Interactive and we have now created a blog where we can talk about the latest news concerning the speakers, demos, sponsors, advisory board and more. Lots of good stuff happening in the Spring, stay tuned!

So what is a flog? It is a fake blog (writers from PR firms who pretend to be blogging honestly about a product or company in order to start a buzz) created by the geniuses at marketing and pr firms. Just kidding about the genius part. Edelman PR, one of the largest firms in the world and most recently Zipatoni have mislead their clients into believing that they know the best way to get exposure and get new clients and they know what is going on with emerging technology and viral marketing…for this Wal-Mart and Sony pay the big bucks.

Well if any of these men and women from these firms took the time to truly learn about blogging and its effectiveness within its communities and if these men and women were clear about doing business ethically, then the word flog would never exist.

Corporate blogging is a highly effective communication and marketing tool. eHobbies is a toy site. Once they created a blog, sales increased by 2-4% which is the trend for retail sites with blogs. There are many reasons to blog for business: increased search engine rankings, new clients get a feel for the business, reaching out to past and present customers…the list goes on and on. And yes PR and Marketing firms can be involved but only if there is full disclosure!!

As with everything else in life, there is no shortcut. Success comes from honest hard work.

Read about Sony’s flog debacle here.

Take a look at this report from Technorati about the State of the Blogosphere as of October 2006.  They are tracking 57 million blogs where the age and post frequency of the blog matters plus they have made global notations of the bloggers.  Check it out.