I have been waiting for this week to arrive for about 2-3 years. Over 3 years ago, I went to a blogging conference where I learned, for the first time what a blog was (Robert Scoble, among others, was speaking…had no idea who he was).

About 6 months later I had a vision of how business could use blogs and how we could provide a service guiding clients through the blogging process. Soon after I learned about other cool things like podcasts and videos and began to pitch my clients who gave me the stare of death….the “what are you talking” about look with the thought of “why would I want to play around with blogs and podcasts when I am so busy.”

Frustrated, I decided to put together a conference where the innovators, including us, of social media came together in one room to teach the business community that new media is about to become the necessary media. That was 2 1/2 years ago.

This week it seems the vision of using social media as a business tool has bloomed into a full blown all out cry for joy or help by business people worldwide and we are answering the call and/or celebrating.

We sent out a search engine optimized press release for a travel client which drove visitors to their blog (which we created) and website, met with a client to go over the stats of their blog and their myspace and facebook pages, launched a very cool video on 7 different channels with a teaser on YES Network along with a live-linked flash banner ad below it which drives visitors back to the main website, we met with a new start up/client that uses social networking to reach out to her community and needs help with PR and general promotion (how will we do that? through myspace and facebook of course), helped a client with their wine blog that we helped them create and made sure their pictures were formatted properly, had lunch with a associate where I met another contact who is a top notch branding consultant whose only link missing in her services is the social media factor which she wants to learn more about from Creative Concepts, talked with one of my staff who loves working for Creative Concepts because she can do all of her online work when her kids are in bed (she said she loves what she does so much she would do it for free…should I take her up on it?), and finally, I heard from one of the judges (from a Fortune 500 company) from the Business Smart Tools Angel Award, he wanted to connect to one of my contacts on Linkedin and wants to hear more about our long string of online services.

Now, are we living the social media dream? The vision from over 3 years ago?

Happily, the answer is yes!

Video, as you may have heard, is a very hot property these days! Everyone wants in on the YouTube power of exposure, especially companies. Unfortunately not many deliver it on a regular basis. Videos either seem too much like an ad similar to those on TV (which doesn’t have the same pull online) or the videos are a glimpse into our neighbors backyard which initially makes us curious but bores us quickly too.

In an online video we just produced and distributed for Bigelow Tea, I believe we found the right mix of human interest and honest (important!) statements about the product. Joe Torre and Phil Simms have been drinking Bigelow Green Tea for quite some time and for personal reasons. Cindi Bigelow has been living the Green Tea dream at her families’ company, Bigelow Tea. When these three inviting personalities got together and chatted on a park bench in NYC, magic happened.

Take a look for yourself and see:

Well the time has come to say goodbye to an old friend…one that had experience and connections…a friend I was excited to see every month, yes the magazine Business 2.0 will publish its last issue in October as reported by The NY Times, TechCrunch and Sillicon Alley Insider. Sillicon Alley Insider predicts that many staffers will move to Fortune but regardless of that, I am not sure I will ever find a replacement for the magazine that brought new ideas and amazing innovators to my door.

Goodbye to a good friend (OK, I know that is a bit over the top but I have been up most of the night working)!

Ok, I know it is Labor Day and that I should have been spending every minute with my beautiful family but they were tired from our trip to Southhampton (beautiful weather, great food and wonderful family made it the perfect trip) and I was drawn to my computer, more specifically to Facebook. I am so excited, I just had to share.

We as a company entered Facebook about a month ago well after we had a presence on MySpace for one of our clients. Myspace was a bit of a wild frontier and seemed to move quickly but once we were on there for awhile, we only had the same venues to work with: the one very active group we joined which linked closely to our clients’ product and our “friends” who seem to listen more than interact. Please note that while many agencies create digital ads for these spaces, we believe in creating communities and talking to people while growing the business so we are out there making friends and joining groups on behalf of our clients.

Well when we entered Facebook, it was different. First, it took awhile to become familiar with all that was going on (new apps created literally every minute in addition to a different interface from MySpace slowed us down temporarily). Robert Scoble, famous blogger and vlogger and one of our first friends, was making updates and additions on a regular basis which we could see on our mini feed which updates us about our friends, so I started to follow his path just like I did 4 years ago when I heard him speak live in NYC where he talked about blogging which, at that time, was a new and very strange thing to most of the world including myself.

I slowly have gotten into the swing of things by creating a profile page for myself/Creative Concepts and have uploaded a direct feed for this blog, a neighborhoods app so I can see who my actual neighbors are that are using Facebook (not many), I added a fun wall where I can post video, pictures, slides and more, plus I created a new group for the Business Smart Tools Conference which promotes the conference but more importantly, keeps a new/social media conversation going throughout the year.

I do believe that my intuition about blogging 4 years ago was on the money…I feel the same way about Facebook! Join the fun and let me know so we can be “friends!”