Cindi Bigelow does it again by telling us how to naturally decaf your tea.  Video produced by Creative Concepts.

Check out this article, Andrew Cohen on CBS News Sunday Morning reports on the White House Press Secretary Scott McClellan debacle and ultimately claims in the article that all PR people are liars.  Mr. Cohen says, “show me a PR person who is “accurate” and “truthful” and I will show you a PR person who is unemployed. 

I suppose we could say the same about reporters but I wouldn’t go there because to make a generalization is a sibling to lying and not telling the whole story based on facts.

I don’t believe this anyway.  Social media (blogs, videos, social networks, twitter….) has transformed how we do business and keeps most of the untruths hidden for only a short time.  The consumer now has access to facts and history like never before and with our global community available as fact checkers, “liars” have a short life.

Just for the record, Creative Concepts is far from unemployed.  Ethical behavior, as mentioned in our mission statement, is our first value and our clients love it!

Back in 2005, BusinessWeek changed Creative Concepts forever.  The article “Blogs Will Change Your Business” moved us from a traditional PR and Marketing firm to a PR, Marketing and Social Media Consultancy where we have lots of fun with our clients in creating blogs, videos and communities on the social networks like MySpace and Facebook.

Kudos to Stephen Baker and Heather Green for producing another top notch aricle that is simply an update to the first.  Read “Beyond Blogs, What Business Needs to Know” and understand that social media is not going anywhere…it’s here to stay!