Comments for Creative Concepts

Comment on Letting Go in the New Year: What Is YOUR Company So Afraid Of? by Creative Concepts - 8 Questions to Ask Before You “Dive Into” Social Media

Wed, 03 Mar 2010 11:06:33 +0000

[...] the reluctance some companies have to adopting any form of social media, you’d think we’d celebrate [...]

Comment on Using Social Media to Manage a PR Crisis by Creative Concepts - Defending Your Brand: How Some Companies Are Setting Themselves Up for PR Problems

Wed, 17 Feb 2010 13:22:16 +0000

[...] but your company just hasn’t found a reason to make use of it, there’s nothing like a PR catastrophe to get the engines running — and you don’t want to lose time playing catch-up then, do [...]

Comment on Using Social Media to Manage a PR Crisis by Eileen O'Brien

Eileen O'Brien — Thu, 28 Jan 2010 03:11:10 +0000

Thanks for the shout out!

Excellent point about having a contingency plan in place ahead of time. Unfortunately, even the best company can have a PR crisis and it’s one time where being prepared can make all the difference.

Comment on Letting Go in the New Year: What Is YOUR Company So Afraid Of? by Creative Concepts - Using Social Media to Manage a PR Crisis

Creative Concepts - Using Social Media to Manage a PR Crisis — Wed, 27 Jan 2010 14:04:32 +0000

[...] there’s one recurring reason companies are reluctant to embrace social media, it’s that “something could go [...]

Comment on What Companies Fear Most About Social Media by Creative Concepts - Letting Go in the New Year: What Is YOUR Company So Afraid Of?

Wed, 06 Jan 2010 14:10:51 +0000

[...] unrealistic focus on “controlling the message” for years now. (We’ve even chimed in on the topic ourselves, including a quote from Scott Monty that puts it all in appropriately absurd [...]

Comment on 3 Lessons We Learned from One Social Media Campaign by Justin

Justin — Sat, 12 Dec 2009 01:41:58 +0000

Thanks, Erik. What would we do differently? Obviously, it would depend on the client and the specifics of the contest. As long as it’s not a time-sensitive case — as in, “first answer wins the prize” — it’s feasible to run the same contest across multiple platforms and then batch all responses together in the final prize draw. But if time (or order of response) is of the essence, then we might need to consider each platform as a separate contest with a separate winner.

Comment on 3 Lessons We Learned from One Social Media Campaign by Erik Norwood

Erik Norwood — Fri, 11 Dec 2009 21:10:29 +0000

Thanks for this, Justin. Real-world campaign examples are always tasty….especially with lessons-learned.

A question on point 1 – what would you do differently here if you were doing it over….have two different and/or parallel contests (1 for Twitter, 1 for FB)?

Comment on 3 Social Media Case Studies, 1 Central Lesson by Shashi Bellamkonda

Shashi Bellamkonda — Thu, 12 Nov 2009 17:29:51 +0000

Thanks Justin for highlighting Network Solutions successfully engaging in social media to maximize customer satisfaction. Twitter especially has become a very effective customer service tool for us. Of course with social media engagement comes the additional manpower needed to constantly monitor and respond. Network Solutions thus has a Social Media Swami, Shashi Bellamkonda (me) who is responsible for managing our online reputation. Thanks again for the shout out!

Shashi Bellamkonda

Comment on Better Mail Moment with Pitney Bowes by Search Engine Submission Service

Search Engine Submission Service — Thu, 05 Nov 2009 14:25:09 +0000

It’s so hard to find good information these days, I have read a few of your posts and I am very impressed with your site. Thanks

Comment on The Irrelevance of LinkedIn by Creative Concepts - denfending linkedin groups

Creative Concepts - denfending linkedin groups — Wed, 28 Oct 2009 12:13:34 +0000

[...] recently lamented the decreasing quality of my LinkedIn experience, which has since been accelerated by the explosion of questionable “experts” offering [...]