Creative Concepts

Well we are very excited about all the good stuff coming our/your way.  As you probably know we have our Business Smart Tools conference coming up tomorrow, Tuesday May 5th.  Speakers from Bigelow Tea, Pitney Bowes, Ford and PepsiCo will present, we will feature true social media experts and we will include breakout sessions on Twitter for Business, The Power of Video, Where do you begin Online and the ROI of Social Media (and a personal thank you to our great sponsors MarketWire, Everett Hall Associates, and CitySquares!)  You can’t beat this event for social media education and excitement especially seeing that you get lunch and a great networking cocktail party thrown in!  You can still register here.

We are also excited because we are right around the corner from launching our new website!  Flash based sites were cool how long ago…we know…too long ago, and that’s why we are updating it to reflect who we are, a PR and Social Media consultancy with fluency in communication both online and off via blogs, social networks, video and more.  Can’t wait!

And finally we are so excited about our new client Ouidad who are great people with a great product and service.  As you can see from my photo, I have naturally curly hair and well my curls were cured when I found Ouidad.  We have just launched their new blog so take a look and let us know what you think.

Well there will be more to report after the conference, after our new site goes live, after Ouidad has been up and running for a bit and after we announce or next newest client.

Stay Tuned!

Valorie

We produced this great video for Pitney Bowes called Better Mail Moment which is geared for direct marketers and small businesses or any business who needs guidance on how to effectively reach their customer through direct mail.  Watch Carol Wallace guide us through her daily mail opening and learn!  Go here for more information about direct mail via Pitney Bowes and go here to see more videos.

We were honored to produce this video for Pitney Bowes. PB has reached out to help distribute thousands (and maybe millions) of holiday cards to both active duty and wounded soldiers and their families.

Enjoy and know that these soldiers do so much for us!

Valorie Luther
Founder Creative Concepts

Pitney Bowes wanted to reach out to the younger consumer, wanted to have some fun, and let consumers know about one of their products, the personalized stamp. Angel, who works for Pitney Bowes did a great job telling her story…and it’s true too!

Well, I regretted not being able to go to Podcamp Boston this past weekend but because of the capabilities of social media, I got a feel for what went on.  Greg Verdino of Crayon and an Advisor to the Business Smart Tools conference can be watched here as he and the panel speak about smart social media marketing. 

And a note from Christopher Penn, one of the organizers, about the goals for Podcamp Boston:  With Great Power Comes Great Responsibility!  See more here…I agree that community is the foundation of great power.

One of my clients, my contact from Pitney Bowes, came back and was exhilerated by the passion of the speakers and attendees.  Social media does this. 

A few points to consider:  Greg’s panels says you have to give up some control with social media to be effective, but as I say to many present and potential clients, you actually control more by putting out your message in a clear and consise way on a platform where all people can reference forever what you have said (blog, video….).  Each client controls more through social media than they ever would through a press release where a few media types take what you have said and put their own spin on it!!  Social media also allows you to hear from clients immediately which allows you to repsond publicly which shows your consumer base that you care and can react quickly!

I also fully believe that by building community you are building up a foundation for your company which could last for generations.  Bigelow Tea is doing this with their blog, their myspace page, their facebook page and with all of their videos!  My team is about to head into a presentation with a potential client who understands that community is needed, they just don’t know how to make it happen and so we hopefully will have the chance to build something substantial for them.

This is what Creative Concepts does…we quite simply build communities for our clients.  We don’t do viral one time campaigns (because we don’t believe one time efforts will have a profound long standing effect) and we don’t create banner ads and throw them across millions of websites that have nothing to do with the client (banner ads must have very targeted placement to work at all!).  We enter the communities and we listen and share information.  We build online channels where the customer can get top notch expert content in addition to being entertained and we help the client address each comment no matter what the tone or subject matter….this is what social media is about for the corporate sector and for eveyone really, listening, responding, and contributing!