BIOGRAPHIES
Valorie Luther
Founder and CEO
Ms. Valorie Luther began her public relations and marketing career in New York City by assisting Mr. Roger Martin, a veteran of the trade, with several successful campaigns that led to increased exposure and more business for his clients.
Later, Valorie became a national sales leader in a well-known consumer company where understanding and responding to the customer’s requirements was the key to her success. In addition to her sales role, Valorie was asked to sit on various committees which concentrated on communications and marketing issues.
After moving to Westchester County, Valorie became Director of F.E.M.A.L.E. where, in addition to her Director’s responsibilities, she ran a public relations campaign which brought some much needed attention to the nationally based not-for-profit.
Later as a resident of Fairfield, Connecticut, Valorie was the founder and facilitator of Women@Work which required branding work, numerous public relations campaigns, and the management of varied marketing events in order to get the community based organization off the ground.
Once Valorie found her replacement for running Women@Work, she formed Creative Concepts Consultants which specializes in her passions: social media, public relations, marketing and events.
In addition to Creative Concepts Consultants, Valorie, has organized, with her team, the Business Smart Tools Conference which was created to help teach the business community how to use social media for business. Business Smart Tools has since evolved into a radio show focused on innovative brands or brands doing innovative business, all in 5 minutes online!
“This is an exciting time to do business,” says Valorie, “where the power of a social network like Facebook or Twitter can bring our clients closer to their customers while expanding their exposure at a much faster rate and more effectively. We are taking the social media ride with our clients and enjoying the journey every step of the way!”
To contact Valorie Luther, please call 866.475.5191 x709
