PRACTICES
Public Relations Solutions
We can provide you with the tools necessary to begin and complete your PR campaign and it all starts with a good story, your story!
1. First step in moving forward with our partnership is we take the time to understand your company and those who have an interest in what you do whether they are consumers or other businesses.
2. Next step is to write your press releases. Do you have something unique to share? Expert advice? A new product? A service that stands out in the crowd? Let’s share it with an exclusively prepared list of editors who care about what you have to say!
3. And let’s talk about that list of editors. They can include the best contacts at the top publications, but let’s not forget about the online influencers who can quickly spread the word about your company by sharing your news with their readers.
4. Last but not least, follow up is key in any press campaign and we pay particular attention to this step. We will call and email each contact so we can build a relationship with the media on your behalf and then we will take the time, if appropriate, to arrange desksides which again builds that relationship with the media but now in person with a spokesperson from your company.
5. And let’s not forget about online press releases! They are both a press and search engine optimization tool that can drive new readers to your website or social media channels. Two advantages for your company
Beyond the valuable press releases, we can support you with corporate product launches, sponsorships, cause marketing/charitable associations, speaking engagements, spokesperson and satellite media tours, message development and media training sessions, video news releases, and monitoring industry and client news!
Press events are also a part of our public relations mix. We can help you with event concept, event management, production and implementation, contract negotiating, sponsorship solicitation, media outreach and management, facilitate on-site press interviews, celebrity outreach and management, and oversee red carpet arrivals and photo opportunities.!
Public Relations means so many things today, let’s get it right by covering all of the bases! To see samples of our releases, click here.
We help you Stand Out!