Sat, November 01, 2008 - 4:22:50
BIGELOW® TEA TAKES A NATURAL STEP INTO ORGANICS
FAIRFIELD, Conn. (November xx, 2007) — Bigelow Tea has long had a reputation for one of the finest cups of tea in the retail marketplace. Now new excitement is brewing as the company launches a full line of organic teas.
The new teas deliver the distinctive flavor quality that has made Bigelow Tea a favorite with tea drinkers for more than 60 years. Bigelow Organic Teas contain only the most tender, hand-picked, organically grown tea and the finest, all-natural herbs and spices available. The full-line launch consists of many consumer favorites now in an organic version in addition to the new and unique blends:
- Organic Ceylon Fair Trade Certified: the rich, smooth, mountain-grown flavor of world-famous Ceylon tea, now in pure organic form
- Organic Imperial Earl Grey: a bold blend of the finest organic black tea with natural bergamot and the delicate malva flower
- Organic Breakfast Blend Decaffeinated: coastal Africa yields this smooth-finished tea with unique malt flavor; naturally decaffeinated
- Organic Pure Green: made from tender, hand-picked leaves for a delicate flavor balance
- Organic Pure Green Decaffeinated: naturally decaffeinated with delicate green tea flavor
- Organic Chamomile Citrus: a soothing, naturally caffeine-free blend of organic chamomile touched with a hint of lemon
- Organic Moroccan Mint: a calming and refreshing, naturally caffeine-free blend of organic herbs, spearmint and peppermint
- Organic Rooibos with Asian Pear: the distinctively sweet, nutty taste of all-natural, caffeine-free South African rooibos is married with the healthful and delicate Asian pear for the perfect blend
- Organic Green Tea with Pomegranate & Acai: pure organic green tea from tender, hand-picked leaves is combined with pomegranate and healthful Acai, the all-natural super Amazaon sweet berry
- Organic White Tea with Raspberry and Chrysanthemum: a blend of rare, organic white tea, sweet raspberry and chrysanthemum for a unique flavor experience
“We put a lot of time and effort into developing exceptional flavors, so our new organics are easy for tea lovers to enjoy,” says Cindi Bigelow, President of the family owned company. “This new line is a natural extension of the traditional purity of Bigelow Tea where every cup of tea delivers goodness. I am also thrilled to say that because of the wide range of delicious flavors, we’re finding that these teas have broad appeal among all of our customers, not just those who are committed to shopping organic.”
Packaging
Packaging conveys the organic quality of the line through soft green colors and botanical illustrations of each flavor’s natural ingredients. The USDA Organic and QAI seals on the packaging certify that Bigelow Organic Teas were produced by socially responsible farmers who meet the organic industry’s natural, earth friendly standards, free of synthetic pesticides and additives. In keeping with the Bigelow family tradition of superb quality and sustainability, the box, tag, string and filter are 100% biodegradable. In Bigelow Tea’s continuing efforts to reduce the consumption of resources, the foil overwrap, essential to protecting the tea’s delicate flavor, natural antioxidants and wholesome goodness, has been reduced in thickness by 12% without compromising the quality and flavor of the tea. This saves over 55,000 pounds of resources annually.
Organic Category Growth
Organic products have seen a huge surge in popularity in the last few years. The global market for organic products reached a value of $38.6 billion (US dollars) in 2006, with the vast majority of products being consumed in North America and Europe, according to Organic Monitor. From 2005 to 2006, US sales in the organic category grew by over 20%. Sales of organic foods are estimated to rise to $23.8 billion by 2010 according to Nutrition Business Journal.
“We’re committed to policies that sustain a healthy environment, so the organic line is a natural extension of that,” affirms Ms. Bigelow. “I’m proud to say we’ve been a pioneer in sustainable production for decades, long before it became a mainstream trend.”
The Bigelow Tea consumer, she adds “looks to us for an exceptionally balanced and flavorful tea experience. Superb flavor profile has always set our products apart, and once again our new organic line delivers.”
About Bigelow Tea Company
100 % family owned Fairfield, Conn.-based Bigelow Tea pioneered the specialty tea category more than 60 years ago. Bigelow takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America’s leading specialty tea company. The Bigelow Tea line includes more than 80 varieties of flavored, traditional, green, organic , herbal, decaffeinated teas and iced teas– including America’s number one specialty tea flavor, “Constant Comment®”.
In 2003, the company purchased and restored the Charleston Tea Plantation. Based on Wadmalaw Island just south of Charleston, South Carolina, the only tea plantation in America cultivates several hundred thousand tea bushes that are descendants of bushes brought from China during the 1800’s. The Charleston Tea Plantation has become a “must see” destination for tea lovers and tourists alike who visit the area from around the world and appreciate information and education about tea in addition to enjoying American Classic Tea and products which are produced from the tea grown on the premises
Bigelow Tea products are available nationwide including grocery, supercenters mass merchandisers and health stores. Every variety can be found on the company website, (www.bigelowtea.com), along with an appealing selection of tea chests, tea accessories and other gift items. Tea lovers and enthusiasts will also enjoy interesting and entertaining related stories and facts by visiting the company’s blog (www.bigelowteablog.com).
PRESS CONTACT INFO:
Elizabeth April-Fritz
Bigelow Tea
203-334-1212
eafritz@rcbigelow.com
Valorie Luther
Creative Concepts
866.475.5191 x709
vluther@creative-conceptsllc.com
