Neuromarketing Lab
What is Neuromarketing?
Neuromarketing uses ethically obtained brain and body data (eye tracking, facial coding heart rate, brain activity and more) to understand what truly drives consumer behavior.
It helps marketers go beyond what people say they like, to see how they actually respond which improves ads, products, pricing, and more.
Measures Subconscious Reactions
Uses eye tracking, facial coding and more brain and biometric tools to track real consumer responses.
Bypasses Self Report Bias
Captures raw data unaffected by social pressure or inaccurate reporting.
Effective Ad and Packaging Testing
Drives smarter creative decisions.
