Valorie Luther
Founder & Chief Strategist
Valorie Luther is a brand strategist, researcher, and educator focused on how organizations remain visible, trusted, and chosen as AI reshapes search, discovery, and consumer decision making.
About Valorie
Valorie Luther helps leadership teams future-proof brand visibility in an AI-driven world, translating complex technical shifts into measurable strategic advantage.
As Founder and CEO of Creative Concepts LLC, Valorie has spent over 20 years guiding established brands through digital transformation, platform disruption, and the algorithmic reshaping of consumer behavior. Her work sits at the intersection of brand strategy, AI visibility optimization, and neuromarketing, addressing the central challenge facing organizations today: how to remain visible, trusted, and chosen when artificial intelligence mediates search, discovery, and decision-making.
Valorie's expertise centers on credibility and discoverability in algorithm-driven environments. She advises organizations on how signals of trust, authority, and relevance are interpreted by both people and machines across AI-powered search systems, content ecosystems, and emerging discovery platforms. Her approach combines proprietary research, neuroscience-backed insights, and two decades of navigating market disruption to help leadership teams make practical, defensible decisions in uncertain territory.
Speaking & Corporate Education
Adjunct Professor, Boston University | Executive & Corporate Education
Valorie delivers executive keynotes and workshops that translate two decades of brand leadership, digital strategy, and applied AI research into actionable guidance for leadership teams navigating algorithmic discovery while preserving human trust and long-term loyalty.
Current Keynotes & Workshops (2025–2026)
AI Visibility and Discoverability in an Algorithm Driven World
How organizations become discoverable and credible as AI increasingly shapes what consumers see. Drawing from Valorie's AI Visibility Playbook and her work across digital marketing, public relations, and neuromarketing research, this session provides practical guidance on building authority in AI-influenced environments.
Creating Content for Humans, Search Engines, and AI Systems
A practical framework for developing content that performs across traditional SEO, emerging AI engines, and human audiences as discovery systems fundamentally change.
Neuromarketing, Trust, and Ethical Brand Strategy
Based on Valorie's published research, "Toward a Transparent and Inclusive Future: A Review of Neuromarketing's Development and Ethical Gaps," this session explores how consumer insights testing, transparency, and ethical considerations shape trust and long-term brand value.
Resilience as Strategy: Leadership Through Disruption and Change
A reframing of resilience as a strategic capability rather than a personal attribute. This talk examines how leaders navigate disruption, failure, and recovery in ways that build sustainable organizational strength.
Women in Business: Influence, Balance & Resilience
For women in business, entrepreneurship, and digital marketing navigating AI-driven disruption and constant industry change. This session addresses building sustainable influence, establishing boundaries, and maintaining work-life balance in high-pressure, rapidly evolving environments. Drawing from Valorie's experience as a founder, professor, researcher, and mother of four, the talk offers practical strategies for managing competing priorities and building long-term career resilience.
Recent and upcoming engagements include academic and professional audiences at Northeastern University, Boston University PRSSA, and industry leadership forums. Watch speaking clips. Download speaker one-sheet.
Ideal for: Executive leadership teams, brand and marketing leaders, and professional audiences navigating digital platforms, marketing ecosystems, and AI-influenced consumer behavior.
Research & Academic Contributions
Valorie's research focuses on AI visibility, brand discoverability, and the ethical application of neuromarketing insights in digital environments. Her published work includes a chapter, "Toward a Transparent and Inclusive Future: A Review of Neuromarketing's Development and Ethical Gaps," in Next Generation Entrepreneurship: Convergence of Innovation, Technology, and Society (Palgrave Macmillan/Springer, 2025). She is currently conducting independent research titled "AI Visibility Dynamics in Consumer-Packaged Goods," examining how brands become discoverable and credible as AI systems reshape search and consumer decision-making.
As an Adjunct Professor at Boston University, Valorie teaches business strategy, digital marketing, social media marketing, international business, and market and economic research. Her courses integrate real-world case studies with research on consumer psychology, neuromarketing ethics, and the relationship between brands, technology, and human behavior.
Throughout her career, Valorie has guided global and U.S.-based brands across consumer goods, wellness, food and beverage, and mission-driven organizations through digital transformation, platform shifts, and algorithmic disruption. Her approach combines long-term brand strategy with execution across digital platforms and AI visibility systems while keeping brand integrity and consumer trust central.
For speaking or consulting inquiries, contact Creative Concepts here.